In my voice over for advertising workshop, I talk about the difference between doing the voice over for a TV commercial and the voice over for a radio commercial. Simply put, in a radio commercial you are the picture, in a TV commercial, the voice over is just the frame and you need to perform the script accordingly.

Today however I discovered a TV Promo for the Lifetime Networks program Knocked Up that turns that on its head.

Put together by Anthony Gelsomino, Creative Director at Cause + Effect this brilliant audio play sets the stage for the series in 30 seconds flat.

This promo is what radio commercials should be; authentic, engaging storytelling. You can eliminate the visuals entirely and still get the message across.

As a voice actor, it’s important to understand the context of a commercial script. Your approach should be different depending on the way it will be used.

BLATANT PLUG: If you’re interested in learning with me, get on the waiting list for my next Voice Acting for TV & Radio Advertising click here.

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