One of the things I teach in my course and to the voice over talent that I coach one-on-one is how to get into the right mindset for success.

As strange as it sounds, most often the one person that stands in the way of your success is you…in the way that you think…and sometimes it takes a shift in mindset to get YOU out of the way so you can be successful.

One of the shifts you need to make is to stop seeing your voice over service as valuable….and start to see YOU as the PROVIDER of the service as THE valuable part of the equation.

Think about that.

YOU are the thing of value…not the voice overs that you do.

You bring your expertise, your talent and your training to the table everytime someone hires you for a job.

When a client hears your demos, likes them and points to something you did in one of them and says I want THAT for my project…they’re NOT buying you…they’re buying THAT voice over.

Because as you know every job is unique and requires your expertise, talent and training to help that client communicate their unique message.

Did you ever hear the now famous William Shatner voice over session where the director who was doing his job the way he usually does it, gets taught that lesson by William Shatner?

The client had hired William Shatner because he wanted William Shatner to voice the commercial…unfortunately, the director thought they had hired just “a voice”….and treated him that way.

Now you might say, “well, David I’m not William Shatner”…to which I’d point to as proof that you’re in the wrong mindset.

As you do your marketing to get new prospects you may be selling the wrong product. Look at your website. Look at the marketing materials you send out. Do your prospects gain an insight into you and your expertise …or just into your voice over services?

Stop selling voice over to prospects….START selling YOU.

One of the best things is that when people start buying YOU(?)…you can charge more…but that’s for another lecture, on another day.

Go get ‘em!