So I’ve been marketing my voice over business for over 2 decades…some of my efforts failed others worked brilliantly.
I’ve learned that the key to marketing your voice over business is to always be on the lookout for new ways to connect with prospects.
Remember it’s not about selling yourself in these situations, it’s about building brand recognition so that when they’re ready to buy…to hire a voice talent they think of you!
Here are 3 free online tools that you can use to start connecting with potential buyers and build brand recognition:
1. H.A.R.O.
An acronym for Help A Reporter Out..HARO is a network of reporters around the world all looking for people like you to help them finish an article with your comment or insight… for a magazine, a newspaper or an online article.
You create an account through their website and decide how often you want to receive emails from them. Then you’ll start receiving emails with lists of categorized subjects that you can comment on. Remember to only respond to the inquiries that you can CREDIBLY comment on.
2. Google Alerts
Google Alerts has been around for a few years and I’ve used it to automatically search for articles and blog posts that either talk about voice over or audio post-production in any of their articles.
Using your Google account, set up the Google Alert you want to receive emails about. You can create multiple alerts for targeted voice over subjects. Like radio imaging for example or eLearning.
Once a day (or however you decide to set it up) you’ll get an email based on the search criteria you’ve setup. There’ll be information and links that you can use to interact with prospective clients and again strengthen your expert status.
3. Quora
Quora is also a free service that works in a similar way to Google Alerts in that you enter the search criteria for questions that you can help answer and it sends you a direct email when someone has asked a question that you may have the answer to!
Final Note
When you’re setting up your accounts and search criteria remember to think laterally.
Sure, you can answer questions on voice over…but you can also discuss what it’s like to run a small business or to work from home.
Think of all of the angles and then use these 3 tools to start building your brand recognition.